May 27, 2013

A passion
for detail

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The first Berluti global advertising campaign features British actor Jeremy Irons and Pierre Casiraghi, men from two different generations who both powerfully personify the distinctive Berluti allure.

Shot by photographer Jean-Baptiste Mondino, the campaign resonates with the je-ne-sais-quoi attitude that characterizes the Berluti man, a gentleman with subtle elegance and a timeless wardrobe. Careful selection of the most noble and exclusive materials, the cut, and the exquisite tailoring all meet his exacting standards.

Founded in 1895, Berluti has long been renowned for creating exceptional footwear. The brand recently entered men’s ready-to-wear with creations unified by a remarkable attention to detail. Berluti carries on and transmits this culture of craftsmanship and savoir-faire from generation to generation with true passion.

This attachment to the notion of transmission is expressed in the ad campaign theme. Jeremy Irons and Pierre Casiraghi each pay tribute to a figure to whom they trace their personal heritage—actor Peter Sellers for the former and racing driver Jacky Ickx for the latter. This powerful concept is perfectly aligned with the Berluti DNA.

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