To celebrate its 160th anniversary, Le Bon Marché is featuring actress Catherine Deneuve in a series of creations with a distinctive “Rive Gauche” spirit, with illustrations by Marjane Satrapi and an exclusive documentary directed by Loïc Prigent.
Beginning September 8, the most exclusive of Parisian department stores will spotlight ten pop-up illustrations in its store windows. "The world is Paris, and Paris is Catherine Deneuve" says Marjane Satrapi, who has created whimsical drawings that depict the star in her favorite Rive Gauche spots, from the Saint-Sulpice fountain to the Jardin des Plantes.
And because Saint-Germain-des-Prés has always been the center of the universe for Parisian film aficionados, Le Bon Marché has installed a pop-up cinema on the store’s ground floor. The cinema will screen a 26-minute black and white documentary by Loïc Prigent that explores some of Catherine Deneuve’s favorite places with an intimate, lighthearted tone.
Marjane Satrapi’s signed drawings will be published in a limited edition box set of just 160, priced at 900 euros. A portion of the proceeds from the sale of the box sets will be donated to the Necker – Enfants Malades children’s hospital. The film will also be shown on the Paris Première TV channel on September 15 and 16.