January 26, 2010

Chaumet iPhone app: Dandy Arty Edition

To mark the launch of its new Dandy Edition Arty watch for men, Chaumet has created an eponymous iPhone app. The application reprises the minimalist spirit of the collection with two features : " Dandy Time" shows the time on the watch face, and "Try it on" lets users see a virtual picture of the watch on their wrist.

The application also has a link to the iPhone version of the Chaumet website, inviting visitors to immerse themselves in the subtly refined universe of the brand. There are exclusive videos like the "making-of" the ad with Sophie Marceau, and a virtual tour of 12 Place Vendôme in Paris.

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