June 6, 2013

in Basel


At the recent Baselworld Watch and Jewelry Show, Dior unveiled its latest timepieces on a new 950 sq. meter stand whose design was inspired by contemporary architecture. A myriad subtle variations on gray were featured on both the interior and the exterior, with a façade decorated by a metallic veil.

The Dior VIII watch – one of the House’s emblematic models – elegantly renews the codes established by Christian Dior himself. Its structured silhouette was inspired by the celebrated “Bar” suit, whose timeless refinement it shares. The name alludes to the couturier’s lucky number – he founded Dior on October 8, 1946 – as well as to its legendary address on avenue Montaigne in the 8th arrondissement of Paris.

In the daytime version, the precious chronograph is clad in black and white. Reworked in brilliantly polished ceramic, it contains a movement whose oscillating weight is fully lacquered. Against the skin, the ceramic strap, made up of pyramid-cut links, creates a fascinating 3D effect.

In its most spectacular versions, this iconic timepiece features a richly decorated dial. Designed to evoke the twirling movement of a ball gown, the Dior VIII Grand Bal is embellished with silken swirls or delicate feathers. The constant movement of the “Dior Inversé” caliber weight inspires an urge to dance!

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