December 13, 2010

J’adore, object of desire
by Christian Dior

Christian Dior has released a short film in homage to its iconic perfume J’adore. The film takes viewers on a fascinating virtual tour of an emblematic place, the private residence at 30 avenue Montaigne in Paris where Monsieur Dior presented his first collection in 1947, illustrating the deep ties between Couture creations and Parfums Christian Dior.

The bright and shimmering gold bottle evokes sketches of feminine silhouettes and haute couture gowns, while the jewel-like neck draws inspiration from the Massai necklaces of John Galliano’s first runway shows. J’adore proclaims Monsieur Dior’s passions: feminine curves, flamboyant gold, magnificent flowers and a sensual oval shape.

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