October 26, 2012

Mad
about Kenzo

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Kenzo Parfums’ latest fragrance, Madly Kenzo Eau de Parfum, is now available in an Eau de Toilette. Think of it as an ode to the insanely happy, independent woman. With her sass and reverie, she knows that a woman’s greatest quality is her touch of madness!

For this new version, perfumer Aurélien Guichard, with François Demachy, LVMH Director of Olfactory Development, created a fruity floral that opens with top notes of pear and litchi before mingling with a heart of jasmine, leaving a sensual, sparkling trail.

Ron Arad again designed the bottle, a new chromatic take on the Madly Kenzo Eau de Parfum bottle, depicting the flutter of a butterfly wing. The joyful pink delicately diffuses into the glass. A swarm of butterflies adorns the package as well, taking flight in the epitome of freedom.

Patrice Guedj, Creative Director of Kenzo Parfums, signs the ad campaign featuring actress and model Amber Anderson. Her impish, whimsical charm is absolutely Madly Kenzo!

 

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