February 17, 2011

New ad campaign
for Glenmorangie


For the new Glenmorangie ad campaign, British illustrator and photographer Vince Verma brings the Scottish distiller’s past and present together through a genial play of contrasts. The alliance between the black and white illustrations and the bright colored bottle is a contemporary expression of the centuries-old traditions respected to make the celebrated whisky.

The tall stills that give the mythic spirit its unique aromas and manual rotation of casks by expert hands evoke the scents of the water, peat and barley of the Highlands. The audacious ads reveal a true fusion of art and science, of the tradition and modernity that define Glenmorangie.

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