March 26, 2014

Retail
strategy

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British footwear designer Nicholas Kirkwood, who joined the Group in September 2013, unveiled the first elements of the development strategy of his namesake brand.

The young House created only 10 years ago is currently facing a number of challenges, including the need to extend and diversify its activities, at the same time strengthening its presence abroad. Six pop-up stores are set to become a major reinforcement for a distribution network which currently includes three mono-brand boutiques (London, NYC, Las Vegas) and 150 points of sale in department stores worldwide.

After Paris, it’s the Miami Bal Harbour mall that will host an ephemeral boutique of the designer. The move would give an excellent opportunity for the growing clientele to explore the spring-summer collection and discover Nicholas Kirkwood’s breathtaking architectural creations and his own universe.

The work, however, never stops. The House is ready to take on the next big quest that would enhance the spectrum of its activities. The development of male shoes and creation of a line of leather goods are the primary objectives on the agenda. Growth projects encouraged by the Group allow the House to look into the future with unwavering confidence.

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