March 13, 2013

Madison
dream

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Pucci has opened a glamorous showcase spanning nearly 250 square meters on New York City’s prestigious Madison Avenue. Conceived by Creative Director Peter Dundas, the new address is inspired by the eternal beauty of a 15th century Italian palazzo.

The concept was executed by French architect Joseph Dirand, who created a space rich in contrasts and materials. The flagship unfolds from a serenely minimalist feel to the tinge of a glamorous boudoir. An exquisitely sophisticated ambiance includes fitting rooms lined with pink velvet walls and Art Deco mirrors.

No palazzo would be complete without marble: the emblematically elegant Italian material covers the windows to create a “façade within the façade”, as well as the interior flooring. The abstract flooring motif is an interpretation of the celebrated 1966 Torre print. Chairs by 60s design star Pierre Paulin add a ‘pop art’ dimension.

The store is divided into two spaces. The first features ready-to-wear and signature Pucci prints. The second is fully dedicated to accessories, including eyewear, scarves, swimwear and shoes. This opening kicks off an ambitious development plan that will see the Pucci retail network grow internationally over the next twelve months.

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