TAG Heuer celebrated its 150th anniversary on September 29th with a special evening attended by brand ambassador Leonardo DiCaprio and Jean Todt, President of the International Automobile Federation. The event took place in the atrium of LVMH headquarters on 22 Avenue Montaigne in Paris, marking the end of the Odyssey of Pioneers world tour.
The Basel watchmaker launched the traveling exhibition in March 2010 to present its most fabulous timepieces, accompanying the world tour of the electric roadster designed in partnership with Tesla Motors. The tour visited Moscow, Jaipur, Shanghai, New York and London before culminating in Paris. The anniversary celebrations were a fitting tribute to TAG Heuer’s pioneering spirit.