June 11, 2014

A Legendary


“Follow your own star,” reads the Zenith slogan, and it is the meeting of stars that creates the brightest of constellations.  The Swiss Manufacture’s latest endeavor gave birth to a stellar partnership with the iconic the Rolling Stones. The House unveiled a first limited edition watch dedicated to the music legends, a new El Primero Chronomaster 1969.

“Disruptive thinking gave birth to the first El Primero chronograph movement timing to one 10th of a second. The same “outside the box” thinking gave birth to the new Blues and rock n’roll music. Both Zenith and the Rolling Stones are today living legends. No wonder they are teaming up,” declared Jean-Claude Biver, President of the Watch Division, LVMH group, during the unveiling ceremony. The Rolling Stones timepiece is set to be a first of a series of limited editions envisaged by the House.

The 250-piece limited edition is a smart blend of DNA from Zenith and the Rolling Stones. While the dial of the chronograph bears the same midnight blue and slate grey colors as the original 1969 model, the hour counter of the chronograph is overlaid with the iconic red tongue and lip design, a symbol of the Rolling Stones. The transparent sapphire crystal case-back of the timepiece El Primero 4061 movement also bears an engraving of the famous tongue and lip logo and the mark “The Rolling Stones Edition”.

As part of the partnership, the new El Primero Chronomaster 1969 will accompany the music legends on their “14 On Fire” tour, which kicked-off earlier this year and will conclude in November. “We’re thrilled to work with Zenith to launch the Rolling Stones limited edition watches,” said Tom Bennett, CEO of Bravado, Universal Music Group’s global music merchandising division. “As we continue to support the Rolling Stones in reaching out to their fanbase, this timepiece will appeal to the die-hard Rolling Stones fan and as well as collectors of genuine manufactured watches.”

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