TAG Heuer

Watches & Jewelry

Founded : 1860
Activities : Watches & chronographs
Louis-Joseph Chevrolet 6a
2300 La Chaux-de-Fonds – Switzerland

Latest news

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Company overview

In 2011, TAG Heuer celebrated 150 years of Mastering Speed . Founded in Saint-Imier in 1860 by Edouard Heuer, TAG Heuer has marked the history of luxury watchmaking, especially in the field of chronographs and ultimate precision.

A legend in Swiss watchmaking, one of the most innovative brands in prestige watches, TAG Heuer has built on its active commitment in the sports world to create the most accurate timing instruments and watches in the world.

TAG Heuer is now the leader in mastering luxury chronographs with an unequalled precision of 1/10th, 1/100th, 1/1,000th and even 5/10,000th of a second.

 Cristiano Ronaldo Tag Heuer

Cristiano Ronaldo © TAG Heuer

From the Olympic Games in 1920 to its role as official watch and chronograph for the legendary Indy 500 race today, for which it has developed instruments with a precision of 1/10,000th of a second, TAG Heuer is unrelenting in its quest for innovation, excellence, performance and prestige.

This ambition is reflected in its partnerships with F1 Vodafone McLaren Mercedes team and its World Champions Lewis Hamilton and Jenson Button, with Audi Sport in the Le Mans 24 Hours and endurance races, and also with the Automobile Club of Monaco for the prestigious Monaco Grand Prix.

As the official partner of the Monaco Grand Prix, of Audi Sport for the Le Mans 24 Hours and of the Indy 500, TAG Heuer is mastering speed on the three most emblematic circuits of motor racing. More recently, TAG Heuer has also become a partner of Oracle Racing, the 34th America's Cup defender.

More than ever, the brand epitomizes prestige and performance through active partnerships with actors Leonardo DiCaprio, Shah Rukh Khan and Chen DaoMing, Norwegian golf star Suzann Pettersen and WTA tennis champion Maria Sharapova.

Today TAG Heuer develops and manufactures its own movement: the Calibre 1887, a chronograph with an oscillating pinion invented by Heuer in 1887, along with the Monaco V4, a movement driven by belts, as well as the Mikrograph, accurate to 1/100th of a second. This watchmaking excellence has earned the company membership in the very exclusive circle of the elite of Swiss watchmaking, the Fondation de la Haute Horlogerie (FHH).

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