Pietro Beccari

Christian Dior Couture

Pietro Beccari was born in Italy on August 23, 1967.

He is a Business Administration graduate of Parma University in Italy.

Pietro Beccari spent his earlier career in Marketing at Benckiser in Italy and Parmalat in the US, then in General Management at Henkel in Germany, where he was Corporate Vice-President for Haircare.

In 2006 he joined LVMH as Executive Vice-President Marketing and Communications for Louis Vuitton before becoming Chairman and CEO of Fendi in 2012.

Since February 2018, he has been Chairman and CEO of Christian Dior Couture. He also becomes a member of the LVMH Executive Committee.