FENTY

FENTY

FENTY

FENTY embraces a fundamental freedom: a freedom from convention and rules

Creation date: 2019
Founder, CEO and Artistic Director: Robyn Rihanna Fenty
Website: www.FENTY.com

Identity

Inspired by a worldwide community of talent and creativity, FENTY calls upon the values of its eponymous founder – freedom, defiance, culture – but also brings together design and savoir-faire. Founded by Robyn Rihanna Fenty, iconic pieces such as a denim corset dress speak to versatility, while paying homage to the feminine form. In addition, cultural references that highlight diversity are proudly featured in reimagined Cameo jewelry. From a ‘see-now, buy-now’ rhythm, to a digital-first model, FENTY continues to push boundaries of existing structures in this new era of luxury, ushering in inclusivity in all its forms.

Robyn Rihanna Fenty

FENTY on social media

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