Marc Jacobs Beauty
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Marc Jacobs Beauty
Marc Jacobs explores the beauty in the unexpected and conveys the luxury that exists in the everyday. At the core of the company’s values is his belief that we are each the star of our own movie, and through the joy of the ritual of fashion, makeup and fragrance, we can help further define our individuality and personality.
Creation date: 2013
CEO: David Suliteanu
Head office: 425 Market Street, 19th Floor, San Francisco, CA 94105
Website: www.marcjacobsbeauty.com
Identity
For Marc Jacobs, beauty runs counter to the expected. His signature rule-breaking creativity drives his irresistible makeup vision. Unlike anything you’ve ever experienced before, he embraces seeming opposites to create something completely new, inspiring you to push boundaries and create in your own personal style. So, indulge in his innovative textures, delight in the luxury of longwearing color, and thrill in the beauty of the unexpected.
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Marc Jacobs’s earliest beauty memory inspired him to create Velvet Noir Major Volume Mascara. As a child, he would watch his mother take a piece of black velvet ribbon and scrape off the velvet pile to make her lashes look fuller. Marc’s iconic mascara with ultra-concentrated black pigment and a curvy wand gives the appearance of couture faux lashes.
Insight
“I love to take things that are everyday and make them into the most luxurious things in the world.”
Outlook
Since the Marc Jacobs Fall/Winter 2018 fashion show, all the makeup featured on the runway has been provided by Marc Jacobs Beauty. With strong ties to the fashion house, the beauty brand also finds inspiration for packaging, formulas and naming from Marc and his designs. Marc Jacobs is known as the ultimate stylist, and with Marc Jacobs Beauty, he invites you to get dressed with beauty.
Key figures
- 33 shades of Highliner Original and Matte Gel Eye Crayons
- 82 beauty awards and counting
- 5 forms of coconut in Dew Drops highlighter
Marc Jacobs Beauty on social media
- False lash #FAIL. Get the look of faux lashes without all the drama. #Arielle wears the new #VelvetPrimer under… twitter.com/i/web/status/1…
- The face of #MarcJacobsBeauty, #LilaMoss wears the new #VelvetPrimer with #VelvetNoir. Available online globally.… twitter.com/i/web/status/1…
- Ultra-lush primer. Conditioning base. False-lash look. Introducing Velvet Primer. #MarcJacobsBeauty… twitter.com/i/web/status/1…