Position
We are looking for a creative, detail-oriented self-starter who is hyper-organized and excited to take on the role of PR Coordinator at Guerlain in the US. Reporting to the PR Manager, you will support Guerlain’s PR & Communications team and assist in producing exciting and engaging experiences that reflect the brand’s core values. In this role, you will work on all topics related to press, influencer and brand initiatives driving the Maison’s image and brand awareness. This role will support the department in achieving high quality results and be a strong right-hand to the PR Manager, who leads all related activities under the supervision of the VP of Marketing & Communications. This role will work cross-functionally with internal Marketing, Digital and Visual Merchandising teams, global PR team in Paris and an external PR agency.
What you’ll do:
- Support & implement press and influencer strategy for new launches, brand campaigns, retailer initiatives and more.
- Manage day-to-day press requests and product send outs in partnership with brand’s PR agency of record in the US.
- Support PR & Communications team to bring editor, press and influencer digital and IRL events to life.
- Manage and prepare all press assets for PR agency in a timely manner (press release, imagery, one-pagers); Lead on all necessary press release edits for local market with Marketing team and internal Graphic Designer.
- Assist with media briefs, interview prep, launch Q&As, etc., in tandem with global PR team and local team.
- Assist in managing brand’s key influencer relationships & programming across 3-axis offering (i.e. makeup artist community, key opinion experts, dermatologists, fragrance lovers and more).
- Assist in amplifying Guerlain’s message and mission in the US through strategic influencer gifting, seeding, paid campaigns, events, and activations.
- Actively network and build relationships with editor-influencer hybrid creators, influencers, talent agents monthly.
- Liaise cross-functionally daily with internal departments (marketing, global PR, digital, etc.) for key brand initiatives.
- Generate monthly DMR PR reports for internal stakeholders; provide wrap reports for product launches and events across 3-axis.
- Manage monthly press clipping reports with PR agency and global PR team.
- Compile and share monthly trend report that speak to industry developments & competitive reporting.
- Manage PR stock inventory for product launches and evergreen opportunities; Liaise with respective internal teams locally to ensure timely arrival of product for upcoming launches.
Supervision Received:
PR Manager
Profile
- Prior working experience in a beauty or luxury company and/or an agency.
- Strong knowledge of and relationships in the industry: traditional media, influencers, dermatologists, celebrity makeup artists, tastemakers, etc.
- Excellent verbal and written communication skills; able to communicate across the organization.
- Attention to detail, resourceful, with a can-do attitude.
- Team player who is excited for an opportunity to learn and thrive within a fast-paced company.
- Strong planning and project management skills; ability to work autonomously.
- Have a finger on the pulse keeping up with the latest industry innovations, trends, best practices, and influencers.
- Fluency or working knowledge of French is a bonus.
Additional information
This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
All your information will be kept confidential according to EEO guidelines.
LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance, and tenure.
While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published salary range of $70k-$80k.
