Position
POSITION OVERVIEW
Lead and execute the social and digital strategies for Givenchy and Kenzo in North America
• Full time
PRINCIPAL DUTIES AND RESPONSIBILITIES
Drive media campaigns, including brand campaigns and coop/retailers:
- Lead media campaign strategies and execution with media agencies: oversee asset selection and adaptation per ad formats, optimize plans, and build comprehensive performance analyses.
- Establish performance marketing best practices, build ROI reports for each campaign with industry and/or competition benchmarks, enforce “test and learn” culture within media plans to constantly improve media goals and spend efficiency.
- Maintain audience groups’ relevancy and refine segmentation with constant attention to behavior and ROI for media efforts.
- Provide landscape study on competitors strategy for major launches and overall 3-axe plans and build recommendations to optimize communication strategy.
- Track key metrics to benchmark social/paid digital marketing efforts through retailers and provide insights on media optimizations.
- Establish relationships with Digital key players (Google, FB/IG, TikTok) and key Media partners (LVMH Media, LVMH Digital community, media agencies) to collect insights, recommendation, access betas and ensure Communication and Marketing teams are up to date with media innovations; monitor relevant innovation from third-party vendors to optimize media efforts within budget.
- Partner with all internal teams to amplify digital communication plans.
- Act as “social/digital expert” to educate internal teams on social tools and metrics during dotcom initiative meetings.
- Ensure brand tone of voice aligns across social channels for media, earned, and owned consumer-facing social content.
Search-specific: lead and execute Search efforts (SEA, SEO through HQ) hand-in-hand with E-Commerce team (US Manager, Central teams for E-commerce, specific Search counterpart)
Budget Management
• Budget management: manage, track budget for media and influencers’ activities.
Conduct all other job-related activities.
Propose and implement targeted strategies to develop social and digital for Givenchy and Kenzo, ensuring liaison with all retail partners:
• Partner with Central teams to develop North America consumer-centric assets and digital native content for media and brand social channels and influence timing of posts to better incorporate U.S./North American needs.
• Partner with all internal teams to create holistic plans (social, e-retail, trade, in-store, etc.).
• Lead social calendar communication to all internal teams (marketing, communication, education, e-retail, sales) and applicable retailers, including pitching for re-gram/e-retailer use.
• Provide monthly market and competition insight reports with quarterly deep dives on best practices.
• Track social performance per brand against market trends and key competitors, providing insights on how to optimize rankings.
• Lead Brand communication on social platforms for the U.S./Canada (jointly with Canada team); maintain local pages for each Brand social platforms if applicable, track any relevant data on US audiences from global-led channels.
SUPERVISION RECEIVED
Communications Director
Profile
- 5+ years’ experience in Social Media and/or Marketing; preferably in luxury Perfumes & Cosmetics industry
- Advanced experience in building, executing, and measuring successful digital strategies • Knowledge of social media platforms and business solutions
- Ability to function in an entrepreneurial environment and lean team – very hands on approach and ability to adapt to change
- Excellent strategic thinking, creative problem-solving skills; excellent oral and written communication abilities
- Superior analytical skills, with full proficiency Power Point, Excel, NPD Power View
- Strong leadership ability, able to build, motivate and manage teams (direct report & cross-functional teams)
- Based in New York corporate office with travel required based on needs of the business
- Fluency or working knowledge of French is preferred
- Deals with confidential information and/or issues using discretion and judgment
Additional information
This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
All your information will be kept confidential according to EEO guidelines.
LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance and tenure.
While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published salary range of $1500-$1700/week.
