Loewe

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Loewe
Loewe

Loewe Loewe

Today, Loewe approaches 170 years as one of the world’s major luxury houses, defined by the modernity of its past, an unwavering confidence in the present, and a firm look forward.

Creation date: 1846
CEO: Lisa Montague
Head office: Goya, 4, 28001 Madrid - Spain
Website: www.loewe.com

Identity

Craftsmanship, progress and unequalled expertise with leather, Loewe’s founding pillars, are reconfigured with a timely awareness evident in desirable and functional products across multiple categories.

Spain is where Loewe was born and remains the brand’s home. While its current landscape contains elements from places near and far and the Spanish legacy is expressed in modern ways, the heart of Loewe still beats in Madrid, where its world-renowned leather goods continue to be manufactured.

Under Jonathan Anderson, Loewe’s creative director, the brand started a new chapter, presenting itself to the world more multi-faceted and dynamic than ever.

Streamlined, ultrasoft renditions of the famous Amazona and Flamenco are among the most coveted bags, while the Puzzle, a completely new bag design by Anderson, adds a novel character to Loewe’s range of iconic accessories, pairing of-the-moment functionality and aesthetics with ingenious construction and incredible softness.

Branding irons, 1910-2000 © Loewe

Icon

1975 saw the beginning of a new era in Spain. Loewe took part in this surge of democracy with the creation of a bag that elegantly suited the new lifestyle of Spanish women: the Amazona. First "24-hour" bag to combine style and functionality, the simplicity, softness and utility of its style conceals a small revolution.

Oro Suede Amazona, 2014 © Loewe

Insights

Lisa Montague, Loewe CEO © Loewe

” I am delighted to welcome Jonathan Anderson to Loewe to leverage the unique heritage of the House. His talent and his enthusiasm for the brand will definitely move Loewe forward to the next chapter of its history.”

Architecture

In Tokyo, Japan, Loewe has launched a new store concept, called Casa Loewe. Located on Omotesando, Tokyo’s legendary thoroughfare, this new space on three floors reinterprets the House’s abundant aesthetic heritage with refined design. The space pays homage to the Barcelona-based architect Javier Carvajal, whose visionary work greatly influenced Loewe’s identity in the 1960s.  Shortly after the store concept debuted in Tokyo, Europe’s first Casa Loewe opened in Milan. Located on Via Montenapoleone, the historic building that houses the new space – boasting frescoed ceilings and a grand seventeenth-century staircase, among other unique features – has been equipped with modern elements to showcase the current contents of the brand.  These journeys between past, present and future inspire Jonathan Anderson’s creative process and reaffirm the House’s determination to express the excellence, innovation and daring that have characterized it since its origin.

Casa Loewe Omotesando, 2014 © Loewe
Casa Loewe Omotesando, 2014 © Loewe

Oultlook

Loewe aspires to become one of the world´s top 3 leading luxury leather Houses. A global relevant brand with an ongoing internationalization strategy, Loewe continues to develop with new stores openings : Tokyo Omotesando and Milan Via Montenapoleone in 2014 and Miami in the beginning of 2015.

Key figures

  • 1846 Loewe creation date
  • 150 stores across the world distribute Loewe
  • 1970 artist Vicente Vela created the Anagram, Loewe´s emblem of material and technical excellence

Loewe on social media

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