The heart of
LVMH opened the doors to the Group’s exceptional Houses on the weekend of October 15-16, 2011, inviting the public to discover the secrets of our heritage and savoir-faire. This first edition of the event proved an extraordinary success.
From Paris to Madrid and Bordeaux to Champagne, from the hills of Tuscany to the banks of the Charente river, over 20 companies in the LVMH ecosystem shared their passion and commitment to savoir-faire that are often unique in the world. This exceptional journey to the heart of creativity drew nearly 100,000 visitors.
Inspired by our culture of sharing, this event puts the spotlight on all those who every day preserve, perpetuate, adapt and perfect a heritage of invaluable traditions. We believe that part of the personality of each of our artisans is expressed in our products.
Invited to take theme tours of 25 exceptional places – workshops, wine cellars, family homes and historic stores – the public enthusiastically embraced the spirit of Les Journées Particulières.
LVMH will repeat this ambitious initiative in 2013, opening even more sites, especially production sites. www.lesjourneesparticulieres.com