May 5, 2010

Loewe celebrates
Amazona’s 35 years


Artistic director Stuart Vevers created 20 limited edition bags to celebrate the 35th anniversary of the Amazona. Elegant and functional, the Amazona is emblematic of Loewe’s heritage. For this special occasion Loewe proposes the bag in a palette of eye-popping colors, featured in ads by photographer Nigel Shafran.

For this reprise of the Amazona Stuart Vevers selected only the softest leathers: napa, calfskin and goatskin. Available in metallic, patent-leather or soft-grained finishes, the bags have been staged in different locations in Madrid, a nod to the origins of the House founded in the Spanish capital 164 years ago.

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