Perfumes & Cosmetics
Founded : 1991
Activities : Skincare, bodycare, fragrances, make-up, candles
19 East 57th Street, 3rd floor
New York, NY 10010 - USA
In 1991, Lev Glazman and Alina Roytberg created a small set of opulent soaps that the two hand-wrapped themselves. With their amazing fragrance, luxurious formula, and ornate paper wrapping, these soaps were the start of something spectacular.
The now iconic Oval Soap Collection sparked Lev and Alina’s passion for developing products that are as indulgent as they are effective and has led to their mission of transforming everyday routines into sensorial journeys. Since then Fresh has evolved into a full line of lifestyle products spanning skincare, bodycare, fragrance, and home.
Fresh is credited with a number of industry firsts and pioneered the use of many natural ingredients like soy and sugar, as well as developed a cult-following for its Rose and Black Tea Collections. Inspired by the purity of the past, Fresh continues to bring time-honored traditions into modern relevance.
Lev and Alina travel the world seeking out natural ingredients, like Fresh’s proprietary Umbrian Clay of Nocera Umbra, Italy, used in therapeutic treatments since the 6th century B.C., the exclusive anti-aging formula of Crème Ancienne, inspired by the world’s first emulsion-based create of the 2nd century A./D. and Sake, a legendary beauty secret of Japanese Geisha who were known to bathe in it to detoxify and restore their skin. By combining these ancient rituals with cutting edge technology, Fresh brings its alchemistic spirit into modern relevance.
Today Fresh has fifteen freestanding retail stores and is sold in a number of high-end retail outlets across the world with a strong focus in North America and Asia, including China, Hong Kong, Korea, and Singapore.
In 2000, Fresh partnered with luxury leader LVMH, gaining invaluable access to decades of experience and expertise in the prestige market, as well as unsurpassed research and development tools and technological advancements.