Kat Von D Beauty

Kat Von D Beauty

Kat Von D Beauty

Kat Von D Beauty empowers you with hyper-performance vegan and cruelty-free makeup. In creating the most perfect beauty products imaginable, Kat Von D tests and wears everything, drawing inspiration from art, tattooing and activism.

Creation date: 2008
Président-directeur général: David Suliteanu
Head office: 425 Market Street, 19th Floor, San Francisco, CA 94105
Website: www.katvondbeauty.com


Katherine Von Drachenberg (as known as Kat Von D) was born in a small town called Montemorelos, Mexico—a heritage she celebrates in her work, from Spanish phrases to Latina folk art. Kat discovered her passion for drawing in early childhood, expressing her world through pencil and paper. As a teenager, Kat began experimenting with makeup and fell in love with the deepest red lipsticks and darkest black eyeliners.

At age 14, Kat got her first tattoo. From then on, she pursued her career as a tattoo artist, eventually starring in her own show, LA Ink, about her renowned tattoo shop, High Voltage Tattoo. Inspired by the red lip and winged liner Kat wore on-screen, a Sephora beauty authority had an idea: to deliver Kat an offer no beauty junkie could resist—the opportunity to create her own makeup line.

In 2008, Kat Von D Beauty launched exclusively at Sephora North America in 4 categories: eyeshadow palettes, eyeliner, lipstick and brushes. Kat’s inaugural lipstick collection included “Underage Red” and “Lolita”—shades that remain iconic bestsellers today.

Kat Von D, Founder of Kat Von D Beauty


Originally launched in 2014, and debuting with a new look and experience in 2018, Studded Kiss Crème Lipstick is one of Kat Von D Beauty’s most iconic collections. This vegan, high-pigment matte lipstick features crazy-comfortable long-wear and a monochromatic black studded tube designed by Kat Von D, using her favorite studded cuff bracelet as inspiration.

Kat is wearing Studded Kiss Crème Lipstick in “Lovecraft”.


Kat Von D, Founder of Kat Von D Beauty © Kat Von D Beauty

“In all reality, if you want to know who Kat Von D Beauty is, all you gotta do is look in the mirror. We are bold, unapologetic, outspoken and different in our own way. We are the artists, poets and lovers. We are the outsiders and the insiders. We are Kat Von D Beauty.”


Kat Von D Beauty is distributed around the world in over 30 countries and counting. Fueled by Kat Von D’s creative vision and commitment to creating high-quality, hyper-performance cruelty-free and vegan products, Kat Von D Beauty continues to deliver innovative and versatile formulas, for makeup that empowers no-rules artistry in everyone who uses it.

Key figures

  • 30 countries of distribution and counting
  • 2008 Kat Von D Beauty launched at Sephora
  • 41 shades of Studded Kiss Crème Lipstick