Position
Act as the ultimate Benefit brand guardian, and brand champion, in all aspects of the business, driving the bold brand DNA & powerful brand purpose across all touchpoints, consistently striving for success, and joy, and being the champion of brand execution and brand ambition. Lead the brand positioning across all touchpoints, including digital and traditional channels, internally and externally. Be passionate about brand innovation and storytelling to disrupt, and delight, and make a difference. Truly champion people, internally and externally, leading teams, rewarding customers, igniting joy always.
BRAND & STRATEGY GUARDIAN:
Build, deploy & own the annual Marketing brand & business strategy, encompassing all customer touchpoints, in collaboration with Finance Director, GM, Head of Retail and rest of the leadership team to ensure a robust, return driving, market leading strategy. Secure global alignment, and cascade across the business every year with clear direction, inspirational ambition, and galvanising goals, all executed in true Benefit DNA.
Leadership
- Inspire & lead a team of high performing multi-disciplinary direct reports.
- Lead a department wide team of 38 to be impactful, purposeful, successful and inclusive.
- Play a key leadership role in the Leadership Team, collaborating & communicating cross functionally with impact.
- Conspire & collaborate cross functionally & cross-territory with key business leads & key regional & global partners.
- Support the GM and the wider leadership team with regular communications on key brand & business developments.
Profile
Retail Marketing
Lead the Retail Marketing team, from annual retailer strategy building, product forecasting, product launching, sampling, visual merchandising, store design, store launch & always on activations, brand visibility and retail team animation & support.
- Drive with data the key insights that will inform & optimise the Benefit brand position, protecting & increasing strategic market segments.
- Ensure there is a strong product launch strategy, Hero Segments strategy, Brow Strategy and loyalty franchise strategies, building executional programmes to roll out across all business channels.
- Prioritise the Beauty Service business, ensuring visibility, always on support and ROI driving animations.
Digital, PR & Influencers
- Lead the digital team, a key pillar in the execution of the Benefit DNA, keen to innovate, disrupt, delight and engage, across paid & organic, owning all earned & owned results.
- Ensure a diversified channel mix, with channel appropriate goals & investment strategies, and set teams up for success to fully express, and enjoy, the Benefit DNA!
- Ensure a locally relevant tone of voice, and ensure our teams and customers see themselves in our brand through the cultivating of community, inclusion, and joyful content.
- Continue to nurture Press & Influencer relationships, always mindful of being inclusive, and thinking beyond the traditional.
- Adapt to evolving market trends and leverage emerging technologies to stay ahead of the competition & deliver on the brand DNA.
- CRM & Loyalty
Lead the CRM team & strategy, setting the key leaders up for success, and delivering on customer acquisition and retention goals.
- Prioritise the company Loyalty proposition, nurturing, and growing this key community.
- Drive overall business with the data from both above, providing valuable D2C behavioural trends & opportunities to grow these valuable communities.
Additional information
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Global Partnerships & Collaboration
Lead the UK needs, insights & data to the global business, always advocating, sharing, & leveraging for higher performance
Collaborate with the Local, Regional and Global teams for strategic alignment, but where appropriate, lead the charge for regional divergence that drives local success but supports the global strategy.
- Reports into GM UK & Ireland
- 4 Direct Reports
- Marketing Team 38
Compensation and Benefits
Basic Salary approx. £110,000 - £140,000
Car Allowance £10,000 per annum
Pension Scheme 10% match contributions
25 days holiday
Hybrid working 3 days office / 2 days WFH.
Summertime Working June / July / August 2pm finish
Benefits Cash-pot £4,000 per annum
£1,000 product allocation per annum
Access to company & LVMH group discounts
