Position

1. Commercial Focus:

Drive the development of sales and the brand equity by achieving sales, market share, and growth and profitability targets for Guerlain in the region.
Ensure the brand plans are being implemented within corporate guidelines and to ensure the highest standards of operational excellence to protect integrity of the brand while driving growth.
Provide the highest level of service to key clients in order to build strong and lasting relationships with Travel Retail players.
Identify actions and new opportunities for profitable growth in key doors
Negotiating trade terms, space allocation, assortment and pricing
Negotiate and ensure all legal contracts are signed and T&C mapping is constantly accurate

2. P&L Responsibility:

Full ownership of the P&L, preparation, presentation to top management and monthly expenses and profitability review
Managing and analyzing P&L and profit center, defining sell in/sell out targets
Take accountability for customer P&L and sell-in/ sell-out target achievements
Set-up bi-annual retailer budget and align with brand investment plan and commit to share KPIs

3. Account Relationship Management:

Develop long term key account strategy and lead group level joint business planning process
Drive retailer insights, work side-by-side with retailer on strategic projects and cross regional developments on PRCs consumers, HKMATW 3YP
Develop long term, strategic relationships with accounts
Coordinate local teams to respond quickly to day to day requests to ensure close collaboration

4. Marketing, Merchandising & Retail:

Ensuring to implement and reclaim the 3-Axis Beauty positioning in your region in line with product strategy
Elevate our game in the store: execution and visibility are the priority & being more demanding
Ensuring the execution of all touch points of 360 launch plans (training, trade plan, incentives, media) and strong review on new launches performance
Proposing and implementing a detailed sales/marketing plan per customer
Marketing in store activation plan: development of retailtainment strategy
Monitor competitive activity and trends in markets, customers, products, prices, and channels
Be a key player and driver within your team for the roll-out of the consumer centric approach and the Guerlain Retail academy to foster retail excellence

5. Distribution & Retail Change of Model:

Define your country selective & productive distribution strategy
Design your country roll-out for the new Guerlain retail Identity including Ultimate
Prepare all negotiation with DFS change of model to consignment
Craft the Retail services strategy, Clienteling protocol roll-out
Negotiate for all Datas road map with retailers

6. E-Retail:

Ensure the E-Retail strategy is rolled out complying with Guerlain HQ processes
Coordinate between internal departments, Retailer and agency for campaign executions and ensure on-time content development, and Digital activations (eg, social media posts on eRetailer social channels)

7. Management:

Groom the team linked to Guerlain Retail strategy
Grow key profiles within the team for future team expansion in all departments: digital, merch, mkt, retail, training
Accompany your teams through coaching and training, while ensuring the continuous development of their individual and collective skills
Develop strong connection with Guerlain HKTW LM and ASIA Regional Team for cooperation

Profile

Agility & Flexibility
Strong negotiation skills
Strong Relationship and Team building management skills
Retail & Strategic Mindset
Strong attention to detail
Communication
Assertiveness
Problem-solving
Performance management
Be passionate and responsible; take quick action and stay positive under pressure.
Can accept regular business trips

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