Position
Marketing Intern
Moët Hennessy is part of LVMH, the global leader in luxury goods with a unique portfolio of more than 70 brands such as Louis Vuitton, Dior, Givenchy, Kenzo, Tag Heuer, Moët & Chandon and Dom Pérignon.
Moët Hennessy operates in the premium Wines & Spirits segment. Both in Belgium/Luxembourg and worldwide, Moët Hennessy is the market leader in the champagne category. Moët Hennessy BeLux is distributing the following brands: Moët & Chandon, Dom Pérignon, Veuve Clicquot, Ruinart, Krug, Armand de Brignac, Chandon, Hennessy, Ardbeg, Glenmorangie, Eminente, Volcan de mi Tierra, Belvedere, Château d’Esclans and Estates & Wines.
At Moët Hennessy, our mission is to craft consumer facing experiences. We do this by relying on our values: Sharing, Elegance, Integrity, Spirit of conquest, Epicureanism. This is what unites us and makes us different.
Moët Hennessy BeLux is a relatively small company within a big group. As an intern you will be able to get directly acquainted with all aspects of the company: logistics, sales, finance and marketing where you will get to experience both highly executive and more strategic aspects.
Mission Statement
Working as part of a team including a Senior Brand Manager and a Brand Manager, the Assistant Brand Manager's role is to assist the Brand Managers with short and medium-term brand strategy, and to help implement the activation plan across all channels, ensuring that deadlines and budgets are met.
As such, your missions are as follows:
Implement the brand's action plans as part of the short- and long-term strategy.
- Implementation of the division's key projects
- Prescription channel: tailor-made visibility projects in wineries, bars and nightclubs, POSM development, sales aids, limited editions and consumer experience follow-up (bar tours, cellar tastings, etc.).
- Retail: support for tasting events, visibility tools on and off the shelves during special events, development of promotions, sales aids and customer sales pitches.
- Media & events: support in the deployment of the brand's activations (e.g. press, social media, events and PR, etc.).
Environmental analysis:
- Monthly analyses of brand performance and their competitive universe (panels - supermarkets and hypermarkets)
- Ad hoc analyses (year-end reviews, promotion analysis…)
- Competitive & Market Monitoring and reporting monthly
Day-to-day brand management:
- Monitor the brand activation plan
- Ensure the following of internal processes
- Review actions undertaken and share quantitative and qualitative lessons learned on each channel by doing a report after each activation
Profile
- Student with 4/5 years of higher education: Business School or University, specializing in Marketing.
- Working in a dynamic and challenging environment, you will be able to manage priorities thanks to your rigor, organization, and responsiveness.
