Position
TAG Heuer: the Swiss Avant-Garde watchmaker since 1860. Avant-garde is our culture and philosophy. Our unique heritage is built on a disruptive mindset, an innovative approach and a cool and free-minded spirit to think ahead and establish records. The TAG Heuer watches and chronographs are an authentic concentration of innovation, design and engineering for bold, self-confident people who are connected to the future.
The CRM Team is looking for a highly motivated:
CRM Animation & Activation Coordinator (M/W)
Contribute to enhance TAG Heuer’s client direct communication by defining and deploying a comprehensive sales-oriented animation plan. You will operate on all aspects of the client’s activation, coordinating with both business and IT teams to contribute to enhance client’s global experience with the Maison.
Responsibilities
Email Marketing
- Work closely with internal teams to bring campaigns to life while driving and measuring key business results
- Drive both global and local communication initiatives to ensure visual guidelines and tone of voice are well respected and provide the related tracking and reporting
- Drive the creative process and manage content, translations, creative layouts and testing
- Coordinate the tasks of key stakeholders to ensure completion of campaigns
- Manage the commercial pressure between HQ and local campaigns through planning and targeting
- Provide activities reporting & analysis to key stakeholders
- Contribute to team's global reporting
- Ensure campaign set up consistency to support automated reporting in SFDC
AB testing strategy
- Improve templating management of global and local communications
- Define precise calendar for A/B testing
- Coordinate with Retail / IT / Subsidiaries
- Benchmark to improve design and strategy
- Ensure detailed reporting and propose action plan accordingly
Journeys management
- Define, realize and implement transactional emails and relational programs and dedicated emails
- Design process flows
- Lead emails content and coordinate with appropriate teams for assets
- Provide IT Team with detailed specs and Setup guidelines to ensure 100% coverage of use cases
- Prepare and execute Testing plan
- Benchmark and assess results for continuous improvement
- Provide with comprehensive reporting and consecutive action plan
Landing Pages strategy
- Define strategy and types of landing pages for tagheuer.com
- Lead content and coordinate with appropriate teams for assets
- Provide IT Team with detailed specs and Setup guidelines to ensure 100% coverage of use cases
- Prepare and execute Testing plan
- Benchmark and assess results for continuous improvement
- Provide with comprehensive reporting and consecutive action plan
Profile
- You have a Degree (Business School, Engineering or University) with 3 years of experience managing multi-projects in a digital environment
- You have very good knowledge of digital marketing channels and you have a strong interest in technical stakes of CRM
- You have a strong expertise on Marketing Automation tools (Sales Force Marketing Cloud is a plus)
- You have a strong expertise on Email Templating tools
- You have already demonstrated the capability to deliver communications efficiency in terms of image and ROI
- You are fluent in English and French and show easiness in written communications in both languages and pay attention to details in documents and communications
- You have excellent communication, interpersonal and presentation skills and can interact smoothly with different departments and hierarchy levels
- You are flexible, responsive to change and you work well under pressure to meet tight deadlines
- You are a team player, energetic and result oriented
