Brand Influence Manager

  • Company: Make Up For Ever Middle East
  • Country / Region : United Arab Emirates
  • Business group: Perfumes & Cosmetics
  • Contract type: Permanent Job
  • Function: Digital
  • Experience required: Minimum 5 years
  • Reference No.: SSCPC00840
  • Date of publication: 2021.03.14



MAKE UP FOR EVER is looking for a Brand Influence Manager who will be in charge of driving results-oriented execution of advocates and consumer engagement strategies. Reporting to the Digital Marketing Manager, this role works closely with the marketing, Pro Artistry and e-Commerce team to build the brand's influencer strategies and plan programs and activations that align with the brand's broader vision and business objectives.




  • Develop and execute influencer marketing strategies and IGC creative campaigns
  • Identify and build relationships with prominent influencers and thought leaders
  • Manage the influencers portfolio and continuously search for new successful influencers to be added to our current portfolio
  • Research relevant industry experts, competitors, target audience and new creative approaches to influencer campaigns
  • Liaise with the marketing and PRO Artistry teams to create and coordinate marketing strategies that work across different channels
  • Set e-business conversion strategies with the e-Commerce team
  • Manage all influencer campaigns to ensure briefs are sent on time and ads are executed properly as per strategy
  • Evaluating influencers campaigns performance and build weekly trackers and monthly reports
  • Manage influencer marketing monitoring tools


  • Foster strong relationships with top titles and editors, journalists and vertical media to help deliver brand's story in a consistent way
  • Ability to package and re-package content for optimum visibility
  • In charge of drafting, editing and translating press releases
  • Pitch for qualitative exposure opportunities especially in digital media


  • Lead Brand PR events and social gatherings
  • Pitch PR opportunities with key partners
  • Attend relevant events for networking and business purposes



  • Bachelor's degree in Marketing/ Communications/Public Relations or similar field
  • 5 years of professional experience. Beauty/Fashion industry is a plus
  • Proven track record in outreach campaign strategies
  • Digitally savvy, experienced marketing mind who can walk in the shoes of the influencers by promoting the brand in their own voice
  • Demonstrable network of relevant contacts within the region
  • In depth knowledge of social media industry
  • Impeccable verbal and written communication skills
  • Well organized with great time management skills
  • Outstanding project management skills 
  • Excellent interpersonal and relationship building skills
  • Networking aptitude
  • Ability to grasp future trends in digital technologies and act proactively
  • Fluent in English & Arabic ( written and spoken)

Perfumes & Cosmetics

A major player in the perfumes, make-up and skincare markets, the Perfumes & Cosmetics division groups together major historic Houses as well as young brands with strong potential.

Discover the business group & the Houses