Position
The E-commerce Manager oversees all functions of the Kenzo US e-commerce business including Sales, Marketing, Merchandising, Operations, CRM & Client Services, Inventory, IT, and Logistics.
Lead E-commerce activities in the region and achieve commercial objectives:
- Drive business daily through direct KPI analysis and management
- Develop and manage merchandising assortment plans to ensure the growth of product categories in relation to sales objectives
- Analyze customer insights, consumer trends, market analysis, marketing best practices to build actionable short term and long-term strategies
- Manage all aspects of local site content (home, product category pages, item descriptions, meta tags and descriptions), ensuring products and information are accurate and always up to date
- Oversee all SEM, SEO activities related to Kenzo.com in the region, including developing a seasonal calendar and pursuing marketing opportunities
- Lead and Manage local agency to execute all performance marketing initiatives and campaigns
- Localization of the global CRM / eCRM program in liaison with HQ CRM team
- Manage the Client service function
- Partner with HQ and Local resources for business needs; Digital, IT, Marketing, Retail Merchandising, Logistics, and Finance
Define and Execute Local Strategy:
- Create and implement digital sales strategy and traffic optimization in relation to global priorities
- Assess and present to stakeholders the best strategies to increase traffic, user engagement, repeat business and other brand building actions
- Propose site improvements according to local digital specifications and adapt the customer experience to the local user
- Propose and manage local sales budget and forecast with stakeholders
- Prepare Reporting on a weekly basis for all stakeholders, collaborate on presentations for Business Reviews and key projects
- Participate and assist in local initiatives and projects including but not limited to Digital activities
Reporting Relationships
- Lead and Develop the local team including a Manager, Ecommerce Operations and E-commerce Merchandiser
- Reports into the Managing Director, North America
Profile
- Minimum 5 years relevant experience managing an e-commerce business for a global omni-channel retailer
- Prior experience managing a team
- Strong Salesforce Commerce, Excel, Google Analytics, Salesforce Service, Tableau
- Experience and creativity with Performance Marketing strategies and tactics
- Project Management experience
- Outstanding interpersonal skills; ability to develop and maintain relationships with business partners across several business matrices (i.e. local vs HQ, cross functional within brand, locally across LVMH as appropriate)
- Ability to balance client experience, business needs, and resources to ensure correct prioritization of cross-functional work.
- Highly agile and able to execute while dealing with ambiguity
- Excellent written, verbal and presentation skills
- Strong understanding of consumer mindset/ consumer orientation
