E-commerce Manager, North America

  • Company: Kenzo US
  • Country / Region : United States
  • Business group: Fashion & Leather Goods
  • Contract type: Permanent Job
  • Function: Digital
  • Experience required: Minimum 5 years
  • Reference No.: KENZ00553
  • Date of publication: 2021.04.25


The E-commerce Manager oversees all functions of the Kenzo US e-commerce business including Sales, Marketing, Merchandising, Operations, CRM & Client Services, Inventory, IT, and Logistics.

Lead E-commerce activities in the region and achieve commercial objectives:

  • Drive business daily through direct KPI analysis and management
  • Develop and manage merchandising assortment plans to ensure the growth of product categories in relation to sales objectives
  • Analyze customer insights, consumer trends, market analysis, marketing best practices to build actionable short term and long-term strategies
  • Manage all aspects of local site content (home, product category pages, item descriptions, meta tags and descriptions), ensuring products and information are accurate and always up to date
  • Oversee all SEM, SEO activities related to Kenzo.com in the region, including developing a seasonal calendar and pursuing marketing opportunities
  • Lead and Manage local agency to execute all performance marketing initiatives and campaigns
  • Localization of the global CRM / eCRM program in liaison with HQ CRM team
  • Manage the Client service function
  • Partner with HQ and Local resources for business needs; Digital, IT, Marketing, Retail Merchandising, Logistics, and Finance

Define and Execute Local Strategy:

  • Create and implement digital sales strategy and traffic optimization in relation to global priorities
  • Assess and present to stakeholders the best strategies to increase traffic, user engagement, repeat business and other brand building actions
  • Propose site improvements according to local digital specifications and adapt the customer experience to the local user
  • Propose and manage local sales budget and forecast with stakeholders
  • Prepare Reporting on a weekly basis for all stakeholders, collaborate on presentations for Business Reviews and key projects
  • Participate and assist in local initiatives and projects including but not limited to Digital activities

Reporting Relationships

  • Lead and Develop the local team including a Manager, Ecommerce Operations and E-commerce Merchandiser
  • Reports into the Managing Director, North America


  • Minimum 5 years relevant experience managing an e-commerce business for a global omni-channel retailer 
  • Prior experience managing a team
  • Strong Salesforce Commerce, Excel, Google Analytics, Salesforce Service, Tableau
  • Experience and creativity with Performance Marketing strategies and tactics
  • Project Management experience
  • Outstanding interpersonal skills; ability to develop and maintain relationships with business partners across several business matrices (i.e. local vs HQ, cross functional within brand, locally across LVMH as appropriate)
  • Ability to balance client experience, business needs, and resources to ensure correct prioritization of cross-functional work.
  • Highly agile and able to execute while dealing with ambiguity
  • Excellent written, verbal and presentation skills
  • Strong understanding of consumer mindset/ consumer orientation

Fashion & Leather Goods

Houses with a unique heritage and young emerging brands make up this exceptional division. Each of their creations becomes an object of desire, imbued with timelessness.

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