SPONSORSHIP AS A VOCATION
Over the past twenty years, LVMH has pursued a corporate philanthropy policy that resonates with the values of the Group and its Houses, respecting the image and communications strategies of individual brands. This approach underpins LVMH’s commitment to ensure that the widest possible public benefits from our initiatives to support culture and artistic creativity.
FROM ARTISTIC HERITAGE TO CONTEMPORARY CREATION
LVMH’s diverse patronage for the arts and culture spans several areas in France and other countries: restoration of historical monuments, acquiring works for major museums, contributing to major national exhibitions and supporting the work of contemporary artists.
The support given to more than 45 major exhibitions in France and overseas has enabled millions of visitors to discover important artists from both the history of art and more modern works.
INITIATIVES FOR YOUNG PEOPLE
Pupils from elementary and middle schools as well as art students can follow educational programs designed and implemented by the Group that allow them access to the best of culture, particularly in the field of fine arts and music. In 2014, LVMH pledged its support once again to the International Music Academy, founded by the orchestra conductor Seiji Ozawa, in the continuation of its “1,000 seats for young people” initiative. Finally, the loan of Stradivarius instruments from the LVMH collection allows virtuoso musicians – particularly today, Tedi Papavrami and Henri Demarquette – to express the full scope of their genius on the international stage.
The Fondation Louis Vuitton
Created at the initiative of Bernard Arnault by Frank Gehry, the Fondation Louis Vuitton, located in Paris, supports French and international contemporary artistic creation and makes it accessible to as many people as possible.
LVMH Prize for Young Fashion Designers
LVMH has always been devoted to supporting the talent of tomorrow. In 2014, the Group reaffirmed this commitment with the creation of the LVMH Prize for Young Fashion Designers.
LVMH's commitment to teaching young people about art
Since 1997, LVMH has been striving to allow young audiences to discover art through educational projects based on art awareness through training the eye to seek out beauty.
LVMH, long-standing partner of Monumenta
LVMH has supported Monumenta since the first edition in 2007. This unique exhibition cycle invites a renowned international artist to present their work under the awe-inspiring glass roof in the nave of the Grand Palais in Paris. Six exhibitions have been held here since the creation of Monumenta.
LVMH and the Hyeres International Festival of Fashion and Photography
LVMH has been a partner of the Hyeres International Festival of Fashion and Photography since 1998.