Bulgari unveils Bulgari Studio, a co-creation and experimentation platform to share pioneering visions

Watches & Jewelry


Bulgari has introduced Bulgari Studio, a platform for co-creation and experimentation for sharing pioneering visions and exploring new horizons. A limitless realm where Bulgari’s spirit of innovation engages with the talent of contemporary creative minds to reinvent the narrative of one of its most emblematic icons, the B.zero1. For the past 25 years, this ring has offered infinite possibilities for creative experimentation. Other emblematic creations will follow, such as the new Bulgari Roma bag or the Bulgari Bulgari watches, with their unmistakable iconic aesthetics.  

This initiative ushers in a new era in the world of high jewelry and watches, promising an immersive experience of innovation and creativity. With Bulgari Studio, the famed Roman jeweler pushes the boundaries of art and design further than ever, providing a space where the most creative minds from around the world can meet, collaborate and give shape to their ideas.  

The official launch of Bulgari Studio took place in Seoul, a city that has become an epicenter of creativity. With the grandiose Théâtre des Lumières as backdrop, visitors from the world over were invited to plunge into an immersive experience, expanding the concept of design, innovation and creativity. Seoul is the starting point for Bulgari Studio, which will bring together contemporary artists on a global scale throughout the year, offering an amazing panorama of what the future of art and luxury can bring.