Singapore welcomes Le Chocolat Maxime Frédéric, first Louis Vuitton chocolate shop outside France

Fashion & Leather Goods


Le Chocolat Maxime Frédéric, located in the Louis Vuitton Marina Bay Sands flagship in Singapore, is the first Louis Vuitton chocolate shop outside France, following the success of shops in Paris and Courchevel.

Singapore residents and global travelers will be able to enjoy an assortment of chocolates inspired by the codes of Louis Vuitton. Unique creations proposed by the master chocolatier include Vivienne on Malle, The Petula and Monogram tablets.


The ethos of this exceptional chocolate shop resonates with the personality of founder Maxime Frédéric, a renowned master chocolatier and pastry chef at Cheval Blanc Paris. Each of his creations is the fruit of his remarkable savoir-faire, bringing together top quality ingredients and a boundless passion for meticulous craft.

Reflecting on the essential and over-arching role of craft, Maxime Frédéric says “We began to see a lot of similarities between our work as pastry chefs and the skills of Louis Vuitton artisans, whether woodworkers or locksmiths for trunks. This is all about artisanal craftsmanship, and is totally comparable to our craft as pastry chefs, bakers and chocolatiers.”