Mercier

Mercier
Mercier

Mercier Mercier

It was in 1858 that Eugène Mercier, a daring and visionary entrepreneur, broke with champagne tradition and created a "champagne for all occasions".

Creation date: 1858
CEO: Stéphane Baschiera
Head office: 68-70, avenue de Champagne, 51200 Epernay - France
Website: www.champagnemercier.fr

Identity

The young founder was just 20 years old when he established his own champagne house in Epernay. With a succession of technical accomplishments and bold publicity campaigns, he followed a non-conformist vision: for his wine to be known and enjoyed by all. To advertise his labors to a wider audience, Eugène Mercier employed every method available at the time, including world fairs, the railways and cinema. To get people talking about his champagne, in 1870 he decided to build the largest wine cask in the world! With a monumental gage of over 20 tonnes, measuring 5 meters in height and able to hold up to 200,000 bottles, the cask was one of the major attractions of the 1889 Exposition Universelle, a competition won by the Eiffel Tower. The reputation of Mercier champagne soon spread beyond France. Non-conformist, in the spirit of the times, informal and spontaneous, the House offers a wine in its own image, enjoyed by gourmets for whom quality is synonymous with lightness and originality.

Portrait of Eugène Mercier © Collection champagne Mercier

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Sought after by consumers looking for simplicity above all, Mercier’s indulgent yet fresh style is something all connoisseurs agree on. A trusty companion for times of true togetherness, Mercier Brut remains the very expression of Mercier champagnes' authenticity and elegance.

Brut Mercier © Mercier

Insights

Christophe Bonnefond, Senior Winemaker © Leif Carlsson / Mercier
“What still amazes me even today is the complexity and richness that blending delivers. I am surprised to see how each grape variety, chardonnay, pinot noir and meunier, reveals its qualities during the process. Our customers enjoy the easily perceivable and recognizable aromas of fruit, which create a fruity, bold, spontaneous and authentic champagne with a simple and recognizable taste.”

Innovation

To illustrate its positioning as an easy-going champagne for a target market of urban consumers, Mercier commissioned self-taught graphic designer and illustrator David Lanaspa. This inspiring encounter led to an inspired partnership. The illustrations used for the marketing campaign reflect the lifestyles of our time and reinterpret the House’s traditions in a contemporary spirit. A simple and elegant style for a champagne to be shared at home with friends in a convivial atmosphere.
Mercier advertisement © David Lanaspa / Mercier
Mercier advertisement © David Lanaspa / Mercier

Outlook

As its story develops, Mercier remains true to its origins. Faithful to its founder’s vision of offering a contemporary champagne, the House now sports a new “dress code” which has led to several important changes. A graphic, contemporary label, a strong, modern logo, a redesigned neck band and foil wrapping. Here, refinement shines through in the details.

Key figures

  • 150,000 cellar tours every year
  • 249 The number of hectares of Mercier vines since 1958
  • 2013 Mercier adopts new packaging, a new logo and a new signature.