The young founder was just 20 years old when he established his own champagne house in Epernay. With a succession of technical accomplishments and bold publicity campaigns, he followed a non-conformist vision: for his wine to be known and enjoyed by all. To advertise his labors to a wider audience, Eugène Mercier employed every method available at the time, including world fairs, the railways and cinema. To get people talking about his champagne, in 1870 he decided to build the largest wine cask in the world! With a monumental gage of over 20 tonnes, measuring 5 meters in height and able to hold up to 200,000 bottles, the cask was one of the major attractions of the 1889 Exposition Universelle, a competition won by the Eiffel Tower. The reputation of Mercier champagne soon spread beyond France. Non-conformist, in the spirit of the times, informal and spontaneous, the House offers a wine in its own image, enjoyed by gourmets for whom quality is synonymous with lightness and originality.
Sought after by consumers looking for simplicity above all, Mercier’s indulgent yet fresh style is something all connoisseurs agree on. A trusty companion for times of true togetherness, Mercier Brut remains the very expression of Mercier champagnes' authenticity and elegance.
- 150,000 cellar tours every year
- 249 The number of hectares of Mercier vines since 1958
- 2013 Mercier adopts new packaging, a new logo and a new signature.