New Venture Manager - South Germany (m/f/d)

  • Company: Moët Hennessy Germany
  • Country / Region : Germany
  • Business group: Wines & Spirits
  • Contract type: Permanent Job
  • Function: Marketing
  • Experience required: Minimum 2 years
  • Reference No.: MHE01238
  • Date of publication: 2021.04.25


The New Venture Manager is responsible for developing NBV Brand commercial success, distribution and awareness, in alignment with the business development & commercial growth strategy. This role can be assessed as the local interface when it comes to commerce, education & marketing. This role will report to the Market Manager NBV and support him/her in the development and roll-out of the distribution and activation strategy nationally to ensure a successful launch of the Portfolio in Germany.


  • Define and deliver distribution objectives based on a targeted scope of retail specialists, selective On-trade (Focus on key (regional) WS partners), e-retail & CPS in full collaboration with MHDE Sales Force
  • Drive brand performance according to Brand Equity KPIs: volume and value, quality of the distribution, quantity and quality of brand activations ​
  • Manage front-line: visit targeted accounts to introduce and sell the brands, including product listing, commercial negotiation and activation planning​
  • Influence brand visibility and impact in-store and spot effective activation opportunities ​
  • Establish a clear hit list of existing and "to conquer" accounts in the on trade / off trade / e retail in full collaboration with MHDE


  • Directly co-manage the Top NBV customers (key WS partners, On-Trade & Off-Trade high image accounts) to deliver commercial objectives
  • To develop customer strategy and plan that achieves the annual customer budget
  • Build relationships with key customers at all levels, act as primary contact for joint business development
  • Deliver agreed volume, cost price, customer investment (FTT) and profit targets for NBV Portfolio Brands


  • Develop and implement mid-term (1-3 year) brand strategies in line with local strategies and Maisons
  • Deliver main brand marketing & communications activations, build annual brand plans (in collaboration with AGS center)
  • Ensure optimal allocation of A&P expenditure and transparent reporting (A&P controlling)
  • Close collaboration with the Trade Marketing team to develop targeted & bespoke trade activations
  • Propose launch strategies, volume and pricing policy for new products
  • Market Expert - Trends, category data, positioning of opportunity

EDUCATION (Trade & Sales Teams):

  • Develops internal training calendar on NBV brands (categories, competitors) in accordance with business priorities for region of responsibility (South)
  • Ensure sales teams are fully equipped with relevant and up-to-date selling tools & knowledge in order to effectively sell the NBV portfolio
  • Support sales' community with trade trainings and communication actions on the field in accordance with local market strategies & Maison key messages


  • Personifies the brand, living and breathing its DNA, act as the #1 ambassador in the market​
  • Contributes to & delivers inspiring brand educational plans (in-store tastings, fairs, shows, partnerships)​
  • Creates strong relationship and emotional connection with customers and influencers to build lasting advocacy​
  • Develops a customer and trade influencers database and network. Shares "firsthand" info with the sales teams


  • Excellent commercial and/or marketing track record, with sales development / brand buildingg experience in the spirits / drinks industry (min. 2-3 years)
  • Proven ability in motivating others and acting as a team player, internally (non-hierarchical relationships) and externally (trade owners/staff, influencers, partners)
  • Outstanding presentation/people hosting skills
  • Good organizational and time management skills
  • Capacity to evolve in an international environment
  • Languages: fluent in English and German, French/Spanish would be beneficial but not mandatory
  • Business/University degree
  • Entrepreneurial & risk-taking mindset, acting like a brand owner, with agility and flexibility
  • Passion for craft spirits and ability to inspire others
  • Ability to manage the brand with creative flair and instinctive marketing judgement
  • High cross-cultural sensitivity, curiosity, openness to the world
  • Hands-on: from building strategy to managing executional details (ex: in-store tastings)
  • Ability to establish strong relationship with key stakeholders and partners. An existing ‘spirits industry" network within the market is a plus
  • Clear and adaptable communicator, at all levels of customer, influencer or internal stakeholders


Zusätzliche Informationen

In order to ensure the most objective assessment of skills and qualifications possible, we ask all applicants to submit their application documents without a photo.

We are committed to equality and making the best use of the talents and diversity of all our employees. We provide equal opportunity for all individuals regardless of age, race, ethnicity, nationality, gender, including gender identity and expression, sexual orientation, disability, marital or civil partnership status, maternity, paternity and adoption leave as well as any other class protected by law.